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Faith Imagined: What is a Book Blog Tour?

Faith Imagined

Alisa Hope Wagner: Christian Writer

January 22, 2010

What is a Book Blog Tour?

Novelists are finding a new way to market their books. They are doing book blog tours. A book blog tour is one of the easiest ways to get your book more public exposure. You can reach hundreds of readers a day without leaving the comforts of your own home. They are especially perfect for the release date of a book, but they can be done at anytime.

All that needs to be done is a little homework. There are thousands of readers and writers who blog and read blogs. There are also several writing forums that boast a large follower base. Each blog and forum has its own circle of influence. If an author found a perfect path of key blogs to do a book tour, a crop of new readers would arise.

The following is an example of a key blog. This particular blogger writes Bible studies for her church of 6000 members. You can see her locally published Bible studies on the right side of her blog. She also provides a link to the church she attends. You find that she is on the leadership team of her women’s ministry. Moreover, she writes for several on line Christian writing forums. Each of the forums is listed under her associations. Lastly, she has a large follower list, and she has a lengthy blog roll that includes several other influential writers.

If this blogger would be willing to host your blog book tour on her blog, you could reach an unforeseen amount of new readers. One blog is an open door into new readers! Most bloggers would be happy to host a book tour. A book tour would add creativity to their blog, be of interest to the readers and make the publishing world seem that much closer to home. A book blog tour benefits everyone!

How do you do a book blog tour? Once you find the key blogs that you would like to tour, you can make the simple arrangements. Although the specifics may change with each particular blogger, a basic format can be followed.

1) Find your key blogs (go to writing forums, explore comments on high-traffic blogs, research on line book reviewers, etc.)

2) Arrange the blog tour date

3) Create 10-15 interview questions including the answers

4) Give a small synopsis of the author and book

5) Give clip art of the book and photo of author

6) Add a link to the author’s blog/web site

7) Have a signed book giveaway!

The signed book giveaway is very important. Every time bloggers comment on your book blog tour post, they get an entry into the giveaway. You can advertise the book giveaway on sites such as Tip Junkie. Allow the book blog tour post to stay on the blog for a week and then draw the winning entry for the book giveaway on the seventh day (you can find free random number generators online, like The blogger sends the mailing address to the writer, and the writer mails the signed book to the winner. Never underestimate the power of a giveaway. Bloggers love them.

This is an easy way an author can promote a book, and the bloggers will have a ball hosting them!

*The winner of the signed copy of Wayback by Sam Batterman is Alicia over at Life's a Journey! Congratulations!

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Anonymous Karen said...

Thanks for stopping by my blog this morning! Isn't that Motivated Mom planner series awesome?

8:27 AM  
Anonymous Michelle said...

What a wonderful and timely post! This is exactly the one I needed to read this morning to help keep me focused.

Have a blessed day today!

9:49 AM  
Blogger alicia said...

I can't speak as an author, because I can't write, but as a reader, I fully agree with signed book give-aways! I can't wait to receive mine!
Thanks so much Alisa!!

10:14 AM  
OpenID destrella said...

I look forward to the day I am doing blog tours. I've seen them and love the idea. :O)

3:16 PM  
Blogger Karen Lange said...

Someday I will be the author of the book on blog tour:) For now, I get to be the blog host for the tour. Still fun, and a great way to get the word out.

7:52 PM  
Blogger (The Obnoxious SAHM) said...

sighs... my book is in a never ending edited process... where is the light at the end of the tunnel! :)

8:17 PM  
Blogger Lakendra Lewis said...

Thanks for writing this, Alisa. That sounds like a great idea, one I'm definitely going to have to into for my current book and the one to come!

9:43 PM  
Blogger elaine @ peace for the journey said...

Awesome tips! I'm printing this one off for future reference. Very helpful. I think I would struggle in knowing which blogs to target, as all the blogs I read seem to have the same readers.

Thanks for this.


10:00 PM  
Blogger Katie Ganshert said...

Hi Alisa!

Just popping over from my blog. Thanks for visiting and leaving a comment.

Your blog Rocks, girl! I have the same dream as you regarding my writing - that it would draw hearts closer to God.

Have a great weekend!

5:10 AM  
Blogger Melinda said...

Thanks for this great post ... I've heard about blog tours at writing conferences I've been, too. I'm hopefully getting closer and closer to actually publishing that book that I can promote!

When the time comes, I have a great guideline. Thanks!

The review and interview of that parenting book I told you about will be on my blog on Monday and Tuesday of next week. It's a good one! ;0)

8:04 AM  
Blogger Sarah Forgrave said...

Alisa - Love your site! I also love the idea of blog much easier than doing a real live tour and it reaches just as many people (if not more).

9:42 AM  
Blogger The Old Geezer said...

I enjoyed looking over your blog
God bless you

4:56 PM  
Blogger Alene said...

This is what I need, girl! You're awesome. Thanks for the great ideas. Hmmmmm - now where to start!

5:27 PM  
Blogger Tabitha Bird said...

Thanks for visiting my blog and for your comments :)

I must say I love blog tours. I have hosted four of them now and love helping other writers to expose their work.

4:20 AM  
Blogger Jessica said...

If I ever sell a book, I definitely plan on doing a blog tour. I think they're an excellent idea. Thanks for such an in-depth post, and for stopping by my blog the other day. :-)

5:41 PM  
Blogger Jeanette Levellie said...

Alisa: Thanks for this list of "How to do a Blog Tour." I know I'll need it when my book comes out.

You are a blessing!
Audience of ONE

7:40 PM  
Anonymous patti said...

Hi, Alisa!
So cool to meet a fellow writer!

I've had several blog tours, one by Tyora Moody, another with the Christian Fiction Blog Alliance!

It would be interesting to know how many books are sold by blog tours, but they're fun!!!

I like the look of this blog and hope we might become bloggites!!!


9:33 PM  
Blogger Kathryn Magendie said...

Maybe I should do this for the release of SG in April! I didn't do it with TG . . .hmmmm..need to think about this!

1:13 PM  

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